BAEKHYUN백현: Candy Music Video Review

Song Rating: 7/10 | MV Rating: 6.8/10

I went back and forth on whether or not to talk about this but I decided to go for it. As many of you know, Baekyun from EXO came out with his new album recently. Here is a critique on his music video and what can be improved. While the visual design of his second album is was very well done, the production of music and video left much to be desired.

When I compare the quality of Baekhyun’s MVs to other solo works of SM artists, I feel like SM gives him the short end of the stick. They haven’t worked with him on developing his own voice and style of music like Taemin, Taeyeon, etc.. Candy at surface level can satisfy the fans but it doesn’t do much development for him as an artist. It is a song that any idol can sing, not just him. It’s unfortunate because he has great vocals yet he is treated as a money making machine instead of a musician.

The music video is edited a little poorly in my opinion. I’m not sure if it’s the lack of footage provided but the curation of the whole thing is boring. They had a lot of opportunities to create different scenes since the set was well made but chose to film the same kind of scenes.

These are some design exercises I did, inspired from his album. The designers must have had a lot of fun working on this. I wish the production of the music and video had as much effort put it.

NOTE: These are not real or official products.


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